Setting Up Your Profile
Create a compelling profile that attracts clients and showcases your expertise.
Why Your Profile Matters
Your profile is your first impression on potential clients:
Build Trust
A complete profile shows you're serious about your work on Profound
Get Found
Better profiles rank higher in search results
Attract Clients
Detailed profiles convert more visitors to bookings
Profile Photo
Your photo helps clients recognize and connect with you:
Do
- ✓ Use a clear, well-lit photo
- ✓ Show your face clearly
- ✓ Smile and look approachable
- ✓ Use a professional background
Don't
- ✗ Use blurry or dark photos
- ✗ Use group photos
- ✗ Hide behind sunglasses
- ✗ Use heavily filtered images
Professional Title
Your title appears prominently on your profile card:
Good Title Examples
- • "Math & Physics Pro | 10+ Years Experience"
- • "Professional Spanish Teacher | Native Speaker"
- • "SAT Prep Expert | 1500+ Score Achiever"
- • "Computer Science Mentor | Software Engineer at Google"
Writing Your Bio
Your bio tells your story and builds connection with clients:
Start with credentials
Your education, certifications, or professional background
Share your teaching philosophy
How you approach sessions and help clients succeed
Highlight achievements
Client success stories, awards, or notable accomplishments
Be personable
Share what makes you passionate about teaching
Adding Your Expertise
Clearly define what you teach:
- 1Go to Profile → Edit Profile
- 2Tap Add Expertise
- 3Select a category (e.g., Math, Languages, Test Prep)
- 4Add specific subjects within that category
- 5Fill in Doing this since for each one - see below
Years of Experience
Under each skill you offer there's a Doing this since box. Enter the year you started doing that skill professionally - for example 2015. Profound turns it into a "10 yrs experience" badge next to the skill.
It never goes stale
Because you enter a year and not a number of years, the badge counts up on its own every January. You never have to come back and edit it.
It's per skill, not per profile
If you've coached basketball for 12 years and tutored writing for two, each skill shows its own honest number. Clients see the badge for the skill they're actually shopping for.
Leaving it blank is fine
No badge appears at all - better than a number you're not sure about.
Your 20-Second Intro Video
The single most effective thing you can add. Clients are 2x more likely to book pros with a video, because a face and a voice answer the question a page of text can't: can I trust this person with my kid?
- 1Go to Profile Media
- 2Under Intro video (profile hero), tap Record my intro - this is separate from portfolio videos
- 3Answer one question: "Why do clients choose me?"
- 4Recording stops automatically at 20 seconds. Watch it back, then Use this video - or Retake as many times as you like. Prefer to film in your own camera app? Upload a file instead.
Do
- ✓ Lead with your name and what you coach or teach
- ✓ Name one specific result you get for clients
- ✓ Face a window so you're lit from the front
- ✓ Record somewhere quiet - sound matters more than video
Don't
- ✗ Read a script word for word
- ✗ Try to list everything you offer in 20 seconds
- ✗ Include phone numbers or off-platform contact info
- ✗ Film children or clients without their permission
Every video gets a quick automatic check before it goes live - usually under a minute, and you'll see We're running a quick check on this until it passes. Once it does, it becomes the first thing visitors see on your profile and on every package you offer. Recording a new one sends that take through the same check.
Credentials & Experience
Write this field as plain paragraphs - degrees, licenses, certifications, teams you've worked with, years on the job. Profound pulls the items that matter for each skill out of what you wrote and shows them as short badges, so someone shopping for writing help isn't reading about your basketball certifications.
Nothing is invented or embellished: only wording that appears in your own text can become a badge, and visitors can always tap Read full background to see exactly what you wrote. Be specific - "M.Ed., Columbia, 2012" makes a much better badge than "well qualified".
Profile Completion
Aim for 100% profile completion. Complete profiles get up to 5x more bookings!
Check your profile completion percentage at the top of your Profile page.
Profile Tips
- • Record your 20-second intro video - it's the biggest single win
- • Use keywords clients might search for
- • Update your profile regularly with new achievements
- • Ask happy clients for reviews
- • Add portfolio items or sample materials if relevant
- • Keep your bio concise but comprehensive