Package Pricing Strategies
Learn how to price your packages competitively while maximizing your earnings.
Pricing Philosophy
Package pricing should balance value for clients with fair compensation for you:
Clear Savings
Clients should see obvious value compared to single sessions
Sustainable for You
The discount shouldn't undervalue your time significantly
Incentivize Commitment
Larger packages should offer better per-session rates
Recommended Discount Structures
Common discount tiers that work well:
Small Package (4 sessions)
5-10% discount - Low commitment, good for trying out packages
Example: $60/hr → $228 package ($57/session)
Medium Package (8 sessions)
10-15% discount - Popular choice, good balance of value and commitment
Example: $60/hr → $432 package ($54/session)
Large Package (12+ sessions)
15-20% discount - Best value, for serious clients
Example: $60/hr → $612 package ($51/session)
Pricing Formula
Calculate your package price:
Package Price = (Hourly Rate × Sessions) × (1 - Discount)
Example:
Hourly rate: $60
Sessions: 8
Discount: 15%
Package Price = ($60 × 8) × 0.85 = $408
Pricing Tips
Use Round Numbers
$400 looks cleaner than $408 - round to clean prices
Show the Savings
Shoppers see the per-session cost first, then how many sessions are in the package. The full total appears at checkout.
Test Different Prices
Try different discounts and see what converts best
Consider Your Market
Premium pricing for test prep, competitive for general services
Letting Clients Buy the First Session
On multi-session packages, new clients can pay for just the first session at your package's per-session price and upgrade to the full pack later. This is on by default because it is the lowest first ask for someone arriving from an ad.
What the client pays
The package price divided by the number of sessions - the same per-session figure shown on your listing. A $400 / 8-session pack means a $50 first session.
Upgrades are credited
When they tap Get the remaining sessions, they pay the rest of the package price they originally saw. You receive the full pack price across the two payments; each shows up in Earnings as a package sale.
Turning it off
In the package editor, switch off Let clients buy the first session. The toggle only appears on priced, multi-session packages; single-session and deliverable packages are always bought as a whole.
Avoid These Mistakes
- • Discounting too heavily (more than 25%)
- • Making discounts too small to be noticeable
- • Not showing the original value comparison
- • Creating too many similar packages
- • Pricing without considering your hourly rate