Package Pricing Strategies
Learn how to price your packages competitively while maximizing your earnings.
Pricing Philosophy
Package pricing should balance value for students with fair compensation for you:
Clear Savings
Students should see obvious value compared to single sessions
Sustainable for You
The discount shouldn't undervalue your time significantly
Incentivize Commitment
Larger packages should offer better per-session rates
Recommended Discount Structures
Common discount tiers that work well:
Small Package (4 sessions)
5-10% discount - Low commitment, good for trying out packages
Example: $60/hr → $228 package ($57/session)
Medium Package (8 sessions)
10-15% discount - Popular choice, good balance of value and commitment
Example: $60/hr → $432 package ($54/session)
Large Package (12+ sessions)
15-20% discount - Best value, for serious students
Example: $60/hr → $612 package ($51/session)
Pricing Formula
Calculate your package price:
Package Price = (Hourly Rate × Sessions) × (1 - Discount)
Example:
Hourly rate: $60
Sessions: 8
Discount: 15%
Package Price = ($60 × 8) × 0.85 = $408
Pricing Tips
Use Round Numbers
$400 looks cleaner than $408 - round to clean prices
Show the Savings
Always display the per-session cost and total savings
Test Different Prices
Try different discounts and see what converts best
Consider Your Market
Premium pricing for test prep, competitive for general tutoring
Avoid These Mistakes
- • Discounting too heavily (more than 25%)
- • Making discounts too small to be noticeable
- • Not showing the original value comparison
- • Creating too many similar packages
- • Pricing without considering your hourly rate