How packages reach clients
Packages aren't just a price list - they're Profound's built-in marketing engine. Every active, approved package goes out through three channels automatically.
1. Public package directory
Every active, approved, and shareable package appears in the public directory at /browse/packages. Anyone - logged in or not - can browse, search, and tap into your package page.
What it looks like to clients
- Hero card with your featured image (or a category placeholder)
- Your name, profile photo, and primary expertise
- Package title, price, and savings vs. à-la-carte sessions
- Tap-through to the full package detail page with your bio + reviews
2. Interest-based match digests
Clients receive curated packages that match their selected interests: by email unless they turn it off, and by text if they opt in. We compare each client's interests against your package's Primary Expertise field - pick this carefully when you create or edit a package.
Weekly SMS digest
Top 1–3 matched packages, sent once a week to opted-in clients.
Monthly email digest
Up to 5 matched packages with hero images and CTAs, sent to clients who haven't turned match emails off.
Get the Primary Expertise right
Match digests use the package's primary expertise, not the package title. A “Mock Interview Bootcamp” tagged with primary expertise Software Engineering reaches clients who selected that interest - not clients searching for “bootcamp.”
3. Instagram ad promotion
Want to reach more clients than your existing audience? The fastest path is a short, low-priced intro offer plus an AI Instagram ad. From the Advertise tab tap Create an AI ad (or the email CTA Build my AI Instagram ad) - we draft the intro package and ad creative with AI, and you just approve the budget. You can also promote any active package in about 2 minutes from Advertise.
When to consider promoting
- You just launched a new package and want immediate visibility
- You're entering a new geographic market
- Your match-digest reach is small (e.g., new niche expertise)
- You have capacity to take on 5–10 new clients
Tracking what's working
Each package page tracks views by source so you can tell which channel is driving traffic. Open any package detail page and scroll to Traffic activity to see:
Maximizing reach
Add a featured image
Featured images are used everywhere - directory hero cards, match-digest emails, and ad creatives. Packages without one fall back to a generic category placeholder.Generate with AI matches the person to your gender when we can tell it from your first name; unisex names stay gender-neutral. Open Edit the AI prompt above Generate with AIto change the scene, person, or on-image copy; it starts with the default poster prompt for your package. If you upload a photo, confirm Enhance photo right away. Enhance uses the same AI prompt and keeps the person in your photo. Keep the window open until it finishes, then pick the enhanced poster or your original photo. Uploads stay private. Click the X on a photo, then Remove, to take it out of your library. Ads already using it keep running.
Pick the most specific Primary Expertise
Specific tags like “SAT Math” or “Postpartum Yoga” match fewer clients but with higher intent than “Tutoring” or “Yoga.”
Keep multiple packages active
A short starter pack + a deeper bundle gives clients a clear “try then commit” path. The directory shows all of them on your profile.
Boost your best converter
Watch which package gets the most organic traffic, then spin up an Instagram ad for it - you already know it converts.
What happens when I unpublish?
Unpublishing a package removes it from all three marketing channels:
- It's removed from the public directory immediately.
- It's skipped from upcoming match digests.
- Active Instagram ads pointing at it are paused so you don't pay for traffic to a hidden page.
You can re-publish anytime from the same toggle. Paused ads stay paused - resume them from the Advertise tab.
Can I change where my Instagram ad targets?
Yes. On an active or paused campaign, open the campaign menu and choose Edit location. Pick a new city / zip and radius - delivery updates on Instagram right away.
Ad copy may still mention your previous city until you launch a new campaign; only the targeting area changes.
Can I change the photo on a running ad?
Yes. On an active or paused campaign, open the campaign menu and choose Change photo. Pick a new image - we update Instagram and, unless you turn it off, the package listing photo too. Changing the photo on My packages also updates that package's running or paused Instagram ad, so web and iOS stay on the same photo.
Can I delete a package that has an ad?
No. If a package still has an Instagram ad that is running, paused, or finishing setup after payment, Delete is blocked so shoppers don't land on a missing page while Meta is still delivering the ad.
An unpaid checkout you never finished does not block Delete.
Pause or delete a live campaign from Advertise first, then delete the package.