Running Instagram ads

Open Advertise

1. Open the Advertise tab (right under Grow).
2. Pick the service package you want to promote, or tap Create an AI ad.
3. Choose a photo, set a location, then pick a budget under People you'll reach. Tap Launch this ad to pay. The Instagram ad preview stays on the right through the card form.

You need at least one active service package. If you do not have one yet, Advertise prompts you to create it first.

Create an AI ad

If you have not run an ad yet, Advertise shows why experts start here, a sample Instagram ad, and Preview my Instagram ad under the checklist. That opens the campaign form and generates Instagram creative with AI in about 20 seconds. When Generate with AI can tell your gender from your first name, the person in the photo matches. Unisex names stay gender-neutral. Generate designs a poster with your price, location, and offer - the same style as Enhance. Open Edit the AI promptto change the scene, person, or on-image copy; it starts with the default poster prompt. We still create two layout variants. The photo you pick is the ad. Hover a thumbnail to preview it, or click the selected photo again to enlarge it. Click the X on a photo you generated or uploaded to remove it from your library. Instagram and the in-app preview show that graphic as-is, including AI photos, uploads, and stock. If you upload a photo, confirm Enhance photo right away. Enhance uses the same AI prompt and keeps the person in your photo. Keep the window open until it finishes, then pick the enhanced or original version. You only pay when you launch. You can also open Advertise with an intro-ad link to skip straight to that preview.

Enhance an uploaded photo

Uploading a photo and adding package details is one step. Open Edit the AI prompt first if you want a different scene or copy, then pick a file and confirm Enhance photo.

1. Choose a photo, then tap Enhance photo. Keep this window open - uploading and designing the poster usually takes about a minute. The poster shows your per-session price and a large city line, not the session count.
2. If the photo already shows price, location, or offer type, we skip the poster and keep your original.
3. When it finishes, pick Enhanced or Original. The one you leave selected is what Instagram and your listing use.
4. Uploads stay in your private library. Click the X on a thumbnail, then Remove, to take a photo out of the picker. Ads already using it keep running.

Targeting and budget

After you launch

1. If you launched from Home or Packages, tap View your ad to open Advertise and watch setup finish.
2. The tracker moves from Created to Approved, then Delivering, then Completed.
3. The spend ring always shows how much of the budget is used, even before Meta reports the first delivery - for example $0 of $10 and 0% spent. Daily breakdowns fill in after Meta starts reporting, usually within 24 hours.
4. When the budget is used up - or nearly used up - Advertise treats the campaign as done. The spend ring shows 100% complete for the full budget, not leftover cents like $9.99 of $10.00.
5. At the top of Advertise you will see Add funds (to keep a running or nearly spent campaign delivering), Resume campaign if you paused, and Start a new campaign.
6. Finished campaigns stay on Advertise under Past Campaigns with the Instagram ad, a Completed stamp, plus Add funds and Re-launch this campaign.
7. On Grow, the ads circle is complete only while an ad is actually running. After it finishes, the circle resets and the step shows Last ad finished so you can launch again.
8. Under Your Impact, the Ad Performance card shows the same status as Advertise - Delivering, In review, Paused, or Completed - with a pulsing indicator while the ad is live or in review. Hover Delivering when no results have come in yet - Meta may take up to 24 hours to see delivery. A finished ad shows last-run Ad views and People reached, plus Add funds (or Run again) instead of a $0 spend ring.
9. After the ad has enough views, Advertise and Your Impact show a Performance snapshot with click rate and Recommendations - for example Unlock more reach when a healthy click rate is limited by the current budget, or a note to refresh the photo when clicks stay low.

After someone taps your ad

The ad opens a short Profound page for your package with your photo, reviews, and credentials, then your open times from your weekly hours. They pick a time, enter name, mobile, and email, and tap Request this time. No card yet.

1. You get a text and an email with a Confirm or pass link. It opens a page with the time, the client's first name, and what they will pay. No login needed.
2. Tap Confirm, or Can't make it and optionally suggest another time.
3. When you confirm, we text and email them a link to pay for the first session (or the full pack when first-session purchase is off). Once they pay, the session is booked: it shows in your Bookings and we text you. You do not accept it a second time.
4. If you pass, they get a link to pick another time, with your note if you left one.
5. No answer after 2 hours, we send you one reminder. A request nobody answers expires 30 minutes before the start (or after 48 hours), and they are asked to pick another time. Texts that would arrive overnight wait until 8 AM your time.

If you have not published hours that fit the session, they go from the contact form straight to payment. For multi-session packs they can upgrade later and what they paid is credited toward the full pack.

If they leave before paying, we email a link so they can finish booking. These reminders pause while they wait for you to confirm. Older Instant Form ads still feed the same follow-up path when someone already submitted a form.

1. The first reminder goes out after a couple of hours, and never overnight (quiet hours are 10 PM to 8 AM Eastern).
2. If they do not click or book, we send a few more over the next four weeks.
3. Reminders stop when they tap Book your session now, complete checkout, or unsubscribe.
4. The email opens a one-page checkout with their details already filled in.

Recommendations and alerts

1. The snapshot appears on Advertise once the ad has roughly 80 views. It uses the same numbers as the spend ring and daily chart.
2. If the ad is working but the budget is holding it back, tap Add funds on the recommendation. We also send an email and an app notification after the ad has been live about two days - once per funding amount. Adding funds can trigger a new note later.
3. If clicks stay very low after about a week, we recommend changing the photo or first line before spending more. That note is sent once per campaign.
4. When the budget is almost gone, you still get the existing almost out of budget email and app notification. We do not stack that with the earlier recommendation on the same day.

Add funds to a running ad

1. Open Advertise and find a campaign that is Delivering.
2. Tap Add funds. Choose $10, $25, $50, or $100, then pay.
3. The extra budget goes to the same Instagram ad. You do not start a new campaign. Delivery pacing extends so the new funds are not spent in a few hours.

Sometimes Profound adds funds to your live ad for free. When we do, you get an email, an app notification, and a text that we boosted your ad with that dollar amount.

Change the photo on a running ad

1. Open Advertise (or the live ad card on My packages) and find a campaign that is delivering or paused.
2. Open the campaign menu and tap Change photo.
3. Generate, upload, or pick a new photo. Hover a thumbnail to preview it, or click the selected photo again to enlarge it. If you upload a photo, confirm Enhance photo and keep the window open until it finishes, then pick Enhanced or Original. Click the X on an upload to remove it from your private library. Leave Also update the package listing photo on so the public package matches the ad.
4. Tap Save photo. Instagram updates to the photo you picked. The package listing uses the same photo when you leave Also update the package listing photo on. Editing the cover on My packages also updates any running or paused ad for that package.